This morning I was catching up on my blog reading and I came across this challenge put forth by IttyBiz. I wish I could articulate this all in that awkward moment when my fellow professional asks the glaring question “So what do you do?”

What’s your game? What do you do?
I provide counseling/therapy/coaching to teens and adults who have problems with depression, sadness, anxiety, self-confidence, and self-esteem. I also write a blog for people who want more help coping with these problems. We all have to develop coping skills to deal with day to day stressors. Soon I’ll develop ebooks and eworkbooks that folks can use at home, or in conjunction with therapy. Even sooner I’ll be opening offices and seeing clients across states.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?
Both. I love helping people. I hate seeing people suffer. I believe we all have this “higher potential.” I want to live in this higher potential. I want everyone to live at their higher potential. I have A LOT of training and I am good at what I do. My clinical team is awesome too.
Who are your customers? What kind of people would need or want what you offer?
My clients are adults and teenagers who experience

• Feelings of sadness, hopelessness, pessimism, and negativity
• Feelings that life has/is ‘passing you by’
• Panic Attacks
• Low self esteem
• Decision making problems
• Anxious feelings
• Irritability
• Fear of being alone
• Social isolation (for example, you don’t want to talk to your families and friends)
• Physical pain
• Thoughts about death or suicide
• Poor concentration, memory or attention
• Loss of interest in things and activities that used to make you happy
• Persistent sad, anxious, or “empty” mood
• Feelings of guilt, worthlessness, and helplessness

They also sometimes feel:
• Ashamed
• Angry
• Overwhelmed
• Guilty
• Confused
• “Crazy”?

They need
Emotional support, Information, Clarity, Someone to talk to, Resources, and specific tools to support their relationships.
What’s your marketing USP (or Unique Sells Proposition)? Why should I buy from you instead of the other losers?
Well, a couple reasons. One: We care about our clients. I mean we care. I am a part of a team. We treat the “whole person.” At Miami Psychology (my firm) we have a Marriage and Family Therapist, two Clinical Social Workers, a Psychologist, a Nurse Practitioner, and a Psychiatrist. Two: We’re real people. We can relate. We live here in this urban chaos called Miami too! Three: We’re convenient. We’re centrally located. Our office is near midtown, on Biscayne. It’s 20 minutes from wherever you are… We also have evening appointments…

What’s next for you? What’s the big plan?
Besides more traditional one on one therapy we will begin to offer specialized groups. I’m thinking about a group for Women’s Issues and another group for Teens. We want to set the standard for high quality, accessible mental health care for all Miami-Dade Countians.